TalentBranding

In a uncertain market, traditional recruitment methods don’t always cut it.

Why is employer branding critical to talent strategy?

The market has evolved and finding the talent your business needs is like searching for a needle in a haystack. If you want to find the best people you need to thrive, a strong employer brand is essential as traditional recruitment methods don’t always cut it. 

It’s important to get closer to the detail as well as the bigger picture. Employers need to understand, develop and communicate their Employer Brand clearly to attract the best people, while increasing retention of existing talent.

A Strong Employer Brand

Internally Talented. Our team are skilled at quickly getting under the skin of a business, allowing us to clearly communicate your brand and culture to potential employees, so that you benefit from a continuous talent pipeline, tailored to your requirements.

Employer branding is not just about added value – it’s about cost and the bottom line. A growing number of employers are realising this and are investing in their employer brand strategies to reap the rewards.

Jump on board

Signs you need to review your employer branding

  1. When employee engagement is down
  2. When you have difficulty retaining existing employees
  3. When you’re receiving fewer applications for advertised roles
  4. When your employer brand isn’t authentic

What are the cost benefits?

Ensuring you have a great company culture and that you communicate it clearly to existing and potential employees is vital in today’s market.

Done well, EB should result in increased staff retention and therefore reduced replacement recruitment costs, high employee engagement leading to increased productivity, as well as decreased cost to hire.

Get results

Talent RPO Options

To understand where you are going, you need to know where you are;

  • Understanding your strengths and weaknesses with a brand SWOT analysis
  • Competitor analysis
  • Understand your hiring & retention processes
  • Establish staff retention rates
  • Culture mapping to develop an EVP
  • Understand your existing tools to communicate employer branding

Let us strengthen your employer brand’s gravitas;

  • Create / update your EVP (Employer Value Proposition)
  • Build a tone of voice to match your brand’s personality
  • Create engaging content to communicate your employer brand
  • Create / update your careers webpages to reflect your brand
  • Create / update social media profiles across social networks
  • Create your Employer Brand Bible

Ensure your employer brand is spread far and wide using social media, networks and your existing database;

  • Communicate your Company Culture directly to available talent
  • Video, web content, social strategy to suit your markets
  • Promote your Careers microsite to relevant audiences
  • Utilising careers success stories from existing employees
  • Social strategy: Updated LI profiles & content, social sharing plan, creation of asset templates for different content types

Cultivate and engage your potential talent pool;

  • Create engaging social posts for candidate attraction
  • Creation & sharing of relevant video job adverts
  • Emailing (newsletters etc) to engage a new or re-engage an existing database
  • Regular relevant content – 2 blogs a month
    Social media scheduling software managed on your behalf

Assess and amend process on a 6-12 month cycle

  • Review after first 6 months & thereafter every 12 months.
  • Steering group meeting every three months to discuss ideas & suggestions
  • External advice keeps branding fresh
  • Can liaise and outsource for elements such as creation of employer branded assets (candidate attraction brochures, video etc)
  • Monthly analytics report

Main benefits of improving your Employer Brand

  • Increased retention, which results in reduced recruitment costs
  • High employee engagement resulting in increased productivity
  • Increased organic candidate attraction
  • Reduced time to hire
  • Decreased cost to hire through heightened sourcing and attraction

Benefits of Employer Branding

  1. Increased retention, which results in reduced in reduced recruitment costs
  2. High employee engagement resulting in increased productivity
  3. Decreased cost to hire through heightened sourcing and attraction

We’re passionate about working in partnership with clients & candidates alike and have been going “the extra mile” since 2005, attracting & securing the best talent for our clients.

Services
Privacy
Social
Twitter
Linkedin
Contact Us

The Stanley Building, 7 Pancras Square, Kings Cross, London, N1C 4AG

0208 194 6000

“The Talent Team” is a trading name of Cast UK Limited. This service is provided in accordance with our privacy notice. Cast UK Limited is registered in England and Wales Registration No. 05425983